If Google’s Penguin update made you experience lots of trouble in optimizing your site for increased search result, then it is time that you brace up for the latest Penguin 2.0 update. The update that has already been released in the market has left many business worried about molding their websites in coordination to Google’s latest search algorithm. Referred to as “Penguin 2.0” by Matt Cutts, the update left a wide range of website links devalued continuing to the trend of the initial Penguin update that was rolled in April, 2012.
The original update was launched with the focus of getting rid of sites that made use of excessive SEO strategies for molding their web visibility complying with the search algorithm standards. Matt Cuts declared in a video update last week that the probable change is likely to dig deeper and be more impactful than the previous original Penguin update. Now, given to the fact that the first update roll-out affected a number of sites in terms of search queries all across the world, businesses must never ignore the latest Penguin update coming from Google.
Penguin 2.0 Update – Top Approaches to Follow for Site Development
Here is a quick look at the approach that webmasters and business owners must take to develop their sites for Penguin 2.0:
1. Understand the link profile of a website: Following the previous rollout of the penguin update, Google has assembled extensive data via request of link removals coming from various companies. Now, with the current update in place, it is likely for Penguin to understand the nature of link spam better. These are usually referred to links that are merely used to offer a high search result to a particular webpage. To derive a better understanding of the sites that are interlinked with your specific website, you can make of various tools available in the market. In case, you notice any poor back link or spam link, always get them removed, as early as possible.
2. Consider the General Link Parameters: Since, identification of link spam is actually dependent on a wide range of diverse parameters, always make sure to stay away from buildings links that:
- Appear from sites developed only for the SEO purpose
- Make use o excessively optimized anchor texts
- Follow any sort of adult or objectionable sites
- Appear from site holding no relevance to your business
If you have links coming from these websites in your own business site, it is time that you get them removed for faring better in the world of Penguin 2.0 update.
3. Develop Relationships with Popular Sites: The best that you can do to stay away from any kind of traffic or website visibility loss owing to future Google updates is to develop an exclusive plan of link building for your business. It is always safe to acquire backlinks from websites that are globally recognized and popular. The equation is simple; it is always profitable to have one good and relevant backlink coming from a popular website than having multiple devaluing links connected to your site. To get relevant backlinks, you must focus on developing quality contents and link the webpage to popular websites. You can also focus on the strategy of guest blogging for developing some good links to your site. Another wonderful approach is to request relevant websites to place your link on a pertinent webpage or content. However, always remember that these search factors are also likely to change in the next update.
Following the above-mentioned guidelines can always get your site prepared and ready for the battle with the present rollout of the update of Penguin 2.0.
Prepare your Website/Webpage for Penguin Update
To ensure that your site is ready to battle the odds of Penguin 2.0, you must comply with the following objectives for experiencing the best result in the industry. Here is a look at the objectives:
- Always incorporate quality content in your website/webpa
- Avoid uploading any duplicate content in the webpage/website
- Make sure to integrate valuable and relevant information in the con
- Maintain a proper keyword density in your website/webpage
- SEO strategy must involve social media, content marketing, geographical listing, image optimization, infographics, and informative videos.
Penguin 2.0 is all about keeping your site away from spam links. If the rank of your website tends to drop considerably, the time is here to clear all spam links from your website.
